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Why
spend time developing a brand? What will it do for your
company?
A brand provides immediate
identification and communicates instant
value to anyone who sees it. It identifies:
- Who you are
- What you do
- What you stand for
- Who your customer is
- What your customer needs
| Imagine
for a moment three cups of coffee, all the same size.
The first is an unmarked Styrofoam cup. The second is
a plain beige cup with the words “Hot Coffee”
imprinted on it. The third bears the famous green logo
with the mermaid. The first
cup costs $0.90. The second costs $1.20. The cup with
the logo costs $3.95! Starbucks created a brand that
has people standing in line every morning to buy coffee
at up to 4.00 per cup.
Most people will automatically recognize
and choose the Starbucks cup, as long as they have
money in their pocket to do so! Immediate identification
– Starbucks is nationally known and recognized.
Instant value – $3.95 is well worth it to coffee
connoisseurs! |
This leads to the next question: How
do I effectively brand my company? Effective branding happens
when:
- You perform in-depth analysis
of your company, trends, the marketplace, your products
and services, your competition, and your target market.
- You create messaging
that defines who you are and what you do.
- You develop tools that
work together to communicate your message clearly to your
target market.
- You use tools and methods consistently
to create memory.
Big Shoes will help you develop a brand
that will set you apart from your competition!
Boot up your branding!
Call Big Shoes at 610-585-6567 today!
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