What is Dale Reading?
What Sticks by Rex Briggs and Greg Stuart
Next Step eBlurb (coming soon)
 

 

Process
 

Play a BIGGER GAME.

Big Shoes has developed a proven methodology to help you grow your business, create your brand, plan your marketing, and execute it skillfully.

ASSESSMENT
Your experience begins with a thorough assessment of your business, its strengths, your values and your current challenges and opportunities.

DEFINING YOUR VISION
Where do you want to be? What is your vision of success? Is it general or is it crystal clear?

CREATE YOUR BRAND
Who are you, how do you want to be perceived, what do you stand for, who is your perfect client and how are you different from your competition?

DEVELOP YOUR MARKETING PLAN
Armed with the information from brand creation, we now identify what kinds of marketing activity will give you the most profound payback for your efforts. These will be put into a timeline and budget with metrics to prove success.

EXECUTE THE PLAN
Marketing is not just postcards or websites, it’s knowing how and where to network, how to follow-up and build your pipeline with pieces that keep you on your customer’s and prospects minds. We coach you and your team through the people skills that give your materials an even bigger boost.


The world is more malleable than you think and it's waiting for you to hammer it into shape.
- Bono

Life happens

And when it does, we make adjustments. The path is almost never straight - it is jogged by opportunities and threats, by lovely boosts from unexpected supporters and sometimes ambushed by the competition. Having the opportunity to discuss, brainstorm, celebrate wins or develop tactics is an unbelievable asset.